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"The Value Proposition - How marketing & BD add value and contribute to success in Asia Pacific professional services organisations"

Research report now available! Email us now to receive your complimentary copy.

To provide relevant, up-to-date information to its members and the professional services industry, the Asia-Pacific Professional Services Marketing Association (APSMA) partnered with Roundtable Consulting in 2009 to perform leading industry research, the only one of its kind in the Asia-Pacific region.

The study was conducted to understand and articulate the core concept of 'What is the value of marketing and business development within professional services firms?' It encompassed more than 1,400 individuals and 250 member firms, including a confidential online survey, focus groups and in-depth executive interviews with CEOs and senior partners.

An important and unique feature of the research was the inclusion of a significant group of partners and executives - marketing and business development's stakeholders - from some of the leading firms in the region. As a result, the study was able to articulate an externally focused view of value.

The research is being presented to APSMA members in a series of hands-on workshops across the region, beginning last November with Sydney, Melbourne, Adelaide and Brisbane in Australia. Upcoming seminars are scheduled in Perth, March 10 and Hong Kong, March 31 (please have these two links go to the same pages as references under 'join us') and are also open to the public.

This work continues on from the 2005 research collaboration between APSMA and Roundtable entitled, "Does marketing have a seat at the table?" To download your complimentary copy, CLICK HERE


APSMA is a not-for-profit association and the only industry body representing professional services marketers in the Asia Pacific region. With over 250 member firms, and a network of over 1,300 individuals, in Australia, New Zealand and Hong Kong, our members are marketers and business development experts in legal, accounting, engineering, business consulting and recruitment and architectural firms. Register for email alerts here